the blog
My reflections on copywriting, social media, and what’s going on in the space
Writing in the Time of AI
I open my newsfeeds to see stories about authors being decried for secretly writing books with AI and people vowing to boycott Barnes & Noble over their declaration that they will stock AI-generated books. Then I load LinkedIn and every post I see is either sponsored advertisements for the newest, most cutting edge generative AI features or chatty professionals talking about how of course they don’t need AI to do their work—but here are the 12 ways they’ve found to use it to streamline their process.
How to Nail Brand Voice in Copywriting (and Love Is Blind Dubbing)
It takes a lot more effort than many people realize to fully process, digest, and accurately reproduce a brand voice—or the voice of a contestant on Love Is Blind.